Big Mistake – AT&T to Market iPhone to Enterprise Customers

By technologyexpert

iPhone

What? Enterprise customers? AT&T, you’ve got to be kidding. The device only has a virtual keyboard, no removable battery, a closed operating system … why would any corporation want this?

The idea of marketing the iPhone as an enterprise product baffles some analysts.

If AT&T announces that it will be marketing the phone to enterprise customers, “we’d be against it,” said Ken Dulaney, an analyst with Gartner, who said he hasn’t heard of such a plan from the operator. “We’d immediately tell our customers that’d be a very serious mistake.” Source: InfoWorld

The marketspace I work in gives me insight into this … no executive is going to want to keep up with their corporate email on a device without a static keyboard. And heavy users are going to run out of battery power and want to swap out the battery .. not possible with this device. Marketing this to corporations? A big mistake.

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