You may recall my earlier story, in which I indicated just how much of a non-savings AT&T’s standalone (”naked”) DSL service was. $45, basically a non-starter as it offered only about a $1 savings over the price with phone service. There’s a turnaround coming soon, though.
Within a few months, AT&T is expected to start charging $19.95 a month for “naked” DSL, meaning you don’t have to buy any other AT&T (T) service, including phone, to get that rate. It currently charges $45 for a stand-alone broadband subscription.
AT&T also is developing $10 DSL for new subscribers who also buy AT&T-branded phone service. Source: USA Today
Don’t get the idea that AT&T did this out of the kindness of its heart. The reason it did it was to get the necessary FCC votes to compete its acquisition of BellSouth. And it’s only promising to hold the price for 30 months, with the clock starting once the service is offered in ANY of the 22 states where AT&T is the “incumbent local phone provider”. Finally, the service will only provide 768 Kbps download speeds, as opposed to the 1.5Mbps service most customers opt for.
March 12, 2007 at 4:24 pm
I figured that AT&T’s unbelievable prices for DSL service had a catch. I disagree with AT&T’s marketing method of decieving its’ consumers with low prices. What ever happened to companies that were honest to its’ customers, where people can actually trust their internet service?
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